Naughty Boy Hospitality

Feeding the Future. The King of Quick Casual.

Naughty Boy and Buk-Buk World Famous are the Originators! We’re building the Brands and creating the Concepts and the Flavors for the New Hungry Generation.

We are NBH. You are The NHG – The New Hungry Generation. We’re here to fill your tummies with joy and satisfy your craves. No other place understands you like we do. We got you. Believe that.

The Mission

NBH’s undying mission and its never-ending passion is to bring hungry consumers everywhere Authentic, Extraordinary Tasting, Exciting, and Exceptionally “Different” Fun food like Buk-Buk World Famous Wings, and Naughty Boy Gourmet Burgers, Fries, and our proprietary “Quakes™”.  Unlike what you will find from others in the those spaces (“Better-Burger”, Wings, Seafood/Seafood Boils, etc.), NBH Restaurants give you the crazy, fun, choice/variety, and offer “RealGourmet.  Everything here actually tastes amazing and great. We’ll say – “ExtraNaughdinarily Delicious!!”  “Creations” at Naughty Boy Burgers, Fries and Quakes, for example, are prepared by our gifted and talented Short Order CHEFS™ in semi-show kitchens. 

Best in class, best in service, best in product, – just plain BEST. That’s our goal. Whatever the situation, NBH fills the conspicuous existing voids that are not answered at all by chains like Shake Shack, Smash Burger, Wing Stop, etc..  Everything at our places is Extraordinary – ALWAYS Gourmet, ALWAYS Delicious, and ALWAYS FUN.  And although primarily take-out and delivery, our spots will be exciting, high-tech, fun and interactive.  And of course, our food is simply – THE BEST BURGERS, WINGS, FRIES, SEAFOOD AND STUFF ON PLANET EARTH, PERIOD!!!!! REALLY

Here’s the secret. NBH Restaurants are just all-around and completely DIFFERENT!  From top to bottom and from beginning to end. We certainly are not more of the same, but definitely more of what today’s discriminating dining consumers want, need, desire, and crave for. Suffice it to say that our food, our process, and everything that we do at our spots are so amazing, innovative, “fun and creative” that all together they make NBH Concepts the most absolute MUST DO and MUST GO TO “everyday” eat-out hotspots for the NEW “Quick-Casual” Generation.  

Welcome to Naughty Boy Hospitality

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Coming Soon to NJ

“Cluck is what they do; Buk is what they say. Don’t do as they do – do as they say. Buk-Buk (Eat-Wings!)”

Speak Chicken, Eat Wings!


State of the art, modern, Fun, Pandemic-proof Restaurant design

“BUK” is what they say!

OUR PEOPLE

The Founder

Kent W. Perry Chairman and CEO

Kent W. Perry is a creative, dynamic and distinguished management and operations professional and consultant with a stellar record of developing and implementing successful creative concepts, plans, and programs that have helped major restaurant ops, companies, and organizations thrive and succeed.    

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Mr. Perry has over 30 years of experience in starting and directing organizations, managing companies, and planning and consulting – including over 18 years in the food and restaurant industry as a top industry leader and consultant working for Fortune 50 and Fortune 100 industry Companies. 

He has counseled and helped Restaurant Operators/Owners, Chefs, and Managers at all levels to achieve their dreams.  His assistance and advice have been paramount and crucial to many restaurateurs in helping them build, grow, and run their businesses successfully.  He aided their successes by providing operations counselling, introducing new and creative ideas, info, trends, and innovative technology, as well as controls and standards that help them identify and eliminate risks, cut costs and maximize profits.          

Kent W. Perry is a well-known leader, advisor, consultant and friend to many operators in the restaurant industry.  He has also run and chaired other organizations in many capacities including Vice Chairman of the Board of Directors LVA Newark NJ, Chairman Public Relations Committee LVA Newark NJ, Executive Director LVA Newark NJ, Director of Special Services Newark NJ Public Library System, etc.

Today, as Chairman and CEO of Naughty Boy Hospitality Group LLC Kent is committed to bringing new, innovative, fresh, exciting, and electrifying national dining concepts to hungry consumers everywhere with hot National Brand Concepts like: Naughty Boy Gourmet Burgers, Fries, and Quakes™; Buk-Buk™ World Famous Wings & Seafood; SoulStyle “Down Home Cooking” Family Restaurants; Charlie Cheesecake Legendary Cheesecakes, Chicken and Waffles; and TripleDog Greatest Dogs and Cheesesteaks, among others.

The Team

Jaimie is a seasoned restaurant operations management professional. His proven record touts operations growth, P&L, marketing, recruiting, training, etc. in high volume national chains.
Jaimie Vilches
VP Operations/ General Manager
Tim is an Executive with 30+ years leading kitchen teams in NYC, Baltimore, and Boston.
His forte is running high pressure, high volume operations the likes of World Famous Sylvia’s Restaurant, and ESPN Zone.
Timothy Bly
Chief Culinary Officer/Exec Chef
Tony is an amazing force. Restaurateur, Community Leader, he is CEO of successful NYC seafood chain Legends Seafood, and the Creator/CEO of nonprofits Lead By Example and Reverse The Trend.
Anthony Hendrickson
Partner, CEO Legends Seafood Inc. and
Lead By Example
Lesa is a sought after industry Financial and Real Estate expert, CPA, and CFO. She is CFO of Legends Seafood and keyed its growth. She is also Co-Founder of emerging music tech company Infanity NFT.
Lesa Davis
Partner/CPA/Chief Financial Officer,
Co-founder Infanity Inc.
Neil is a Senior IT/Technology Professional with extensive experience in server and network systems engineering,
system administration, support, and design. He will be the key lead for NBH innovation .
Neil Perry Jr.
Chief Technology Officer
Matt is the Managing Partner of the Holden Legal Group in NY/NJ and has helped to guide NBH through critical stages. Matt is an expert in Business Law and Commercial RE Law and is crucial asset to our team.
Matt Holden, ESQ
General Counsel
David is the Founder and former President of award winning National Restaurant Consultants where they help launch restaurant startups and support restaurant success worldwide. NRC is considered by many the “National Startup Experts”. David has over 35 years experience and he has developed and owns three patents. David worked closely with Mr. Perry to write the NBH Business Plan.
Dave Kincheloe
NB Plan Writer and Consultant
President, NRC
Darshan is the Founder and President of Parch Designs in New Jersey. Parch provides innovative design and architecture services, taking a project from concept to built. Parch specializes in commercial projects across the US, and has a concentration of completed projects in the Tri-state area. Darshan is working with Mr. Perry to design the innovative architectural plans for NBH.
Darshan Parikh
NB Architect
President, Parch Designs

The Blueprint

Delicious, Innovative, Creative, and Fun Food Concepts That People Crave


 

Witness The Most Crave-Worthy Delicious, and Most Innovatively Fun Food Concepts the World has yet to see.

Satisfy your New Kind of Hungry ​

You know that you’re hungry. But yours is a NEW kind of HUNGRY. You know what you crave. Crazy – Fun – Delicious. Not more of the same – different. And Naughty Boy Gourmet Burgers, Fries, and Quakes is just that. Different. The Crazy – Fun – Delicious Different. In fact every NBH brand is Crazy Fun Delicious Different. CF Double-D. That’s what we do. So, when you can’t find “IT” anywhere and nothing else will do – we got your crave. We know what you’re hungry for. Dare to be hungry. Yours is the New Kind of Hungry; and you are NHG – The New Hungry Generation.

Resist Conformity – Obey Your Burger

The concept that everyone’s been craving for and raving about.

Get some using the wild new Ghost Kitchen phone app that everyone’s talking about, CoolCasper.com. It’s free coming soon on Amazon, Google, or Apple app stores.

Good Food, Good Fun, Good Life.

Just Don’t Forget The Quakes!!

Indulge. They’re “Extranaughdinarily” Delicious.

NBH’S Innovative Delicious & Amazing Brands

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Caribbean Spin. Not your everyday Catfish & Collards! This is NEXT LEVEL.

and more… (not shown)

What People are Saying

The Bees are BUZZING!! Word is on the street!!! Anticipation for Naughty Boy Brands is extremely high!!! The streets hear us, and we hear the streets. The Fakers don’t know, can’t see, and don’t listen. We hear you though! We’ve been doing this for a while. Competition (Fakers)? WHERE?? There is none. We give people what they want!! We’ll give you what you crave!! Are you NHG? The NHG knows. And this is what they’re saying….

It’s about time that someone offered food options that are wildly great tasting, fun, creative, and much different from the norm and “ho-hum” same old repetitive options that are currently out here. Naughty Boy is it!
Ken Tucker
Montclair, NJ
Those Wings, Oh My! Oh My!! Can I say it again? OH MY!!! This concept is BONKERS!! Just BONKERS!! Pure genius. This is the kind of stuff that people today really look for and crave for. Got me at the door. Telling everybody!!!
Ronna Ferguson
Jacksonville, FL
I’m so excited to hear about what’s coming from NBH including Buk-Buk World Famous Wings and their other restaurant brand concepts! I am definitely a part of the NHG – New Hungry Generation. Waited a long time for this!!
Liz Smart
New York, NY
I see and “taste” the future! The Coco Caribbean Catfish and Collard Greens, and the Cheesecake Chicken and Waffles and all of the varieties and combos sound amazing. We are buying what you’re selling! Can’t Wait!
Reg Paris
Philadelphia, PA

Contact Us!

We’d love to hear from you. Please contact us by providing your contact information along with any testimonials, suggestions, ideas, and comments below. And if you reach out to us, and also spread the WORD and the Good BUZZ about us to your friends, family, social media connections, and others, then we will be sure to REWARD you and send you back a code for complimentary treats for you to use on your next in-person, online, or mobile purchase.

We hope that Naughty Boy Hospitality’s host of awesomely delicious, fun, crazy, and innovative new “Quick-Casual” Food Brand Concepts will be your destinations of choice. Thank you for your support. We look forward to feeding you and all craving consumers of the “New Hungry Generation”.

Back to Start

THANK YOU

Naughty Boy Hospitality

t +1 908-585-4779 ext. 300,
f +1 973-860-5449

Letsalleat@naughtyboyrestaurants.com

Buk Buk World Famous Wings and Fries

t +1 908-585-4779

bukbuk@naughtyboyrestaurants.com

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